The Bihar Information and Media Literacy Initiative is led by DataLEADS in partnership with the Carlos III University of Madrid, Spain and supported by the Mercury Project, a research programme of Social Science Research Council (SSRC), New York.
This initiative is implemented with the support of JEEViKA, Government of Bihar. Its goal is to study the impact of a media literacy intervention, by conducting a series of workshops for 6000+ school-going students (grades 8-12), across 32 districts of Bihar state of India. The intervention will focus on health-related news literacy, which is a crucial aspect of media and information literacy. This makes BIMLI a unique program implemented at such a large scale in India